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Oct 23, 2024Collaboration will provide CPG brands access to a new set of analytical insights available in the Amazon Marketing Cloud for attribution and analytics NEW YORK, Oct. 23, 2024 /PRNewswire/ --...
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Aug 26, 2024
Chicago and New York, Aug. 26, 2024 -- Circana™, a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agreements to acquire NCSolutions (NCS),...
Jul 17, 2024When viewing influencer advertising, Americans feel entertained (47%), ready to research the product (43%), and likely to share the product with friends and family (24%) NEW YORK, July 17, 2024...
Apr 22, 2024Nearly six out of 10 Americans (59%) purchased a new consumer packaged goods product recently that improves health and well-being, and 27% because it's good for the environment Forty-two percent...
Jan 23, 2024Over one-third of Gen Zers (34%) say they'll try a new beverage product if it's marketed as aligning with the sober curious lifestyle. Nearly half (45%) of Gen Z say social media is the most...
Jan 8, 2024NCSolutions' measurement services provide CPG advertisers insights into their TikTok campaigns, including the impact on incremental sales and optimal creative performance NEW YORK, Jan. 8, 2024...
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Sep 14, 2023
Enables joint customers to build leading solutions on Snowflake's Data Cloud to Improve Advertising Effectiveness for Consumer Packaged Goods Brands NEW YORK, Sept. 14, 2023 /PRNewswire/ --...
Aug 10, 2023Update to Groundbreaking 2017 Study Reveals Evolution of the Five Keys to Advertising Effectiveness: Creative, Brand, Targeting, Reach, Recency NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Brand...
May 4, 202358% of this younger generation doesn't like advertisements that interrupt content Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households 27% of Gen Z are loyal to...
Mar 22, 2023CPG Insights Stream Is Privacy Compliant, Machine Learning-Driven and Enables Brands to Realize Clean Room ROI Quickly NEW YORK, March 22, 2023 /PRNewswire/ -- NCSolutions (NCS), the leader in...