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Oct 23, 2024Collaboration will provide CPG brands access to a new set of analytical insights available in the Amazon Marketing Cloud for attribution and analytics NEW YORK, Oct. 23, 2024 /PRNewswire/ --...
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Aug 26, 2024
Chicago and New York, Aug. 26, 2024 -- Circana™, a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agreements to acquire NCSolutions (NCS),...
Jul 17, 2024When viewing influencer advertising, Americans feel entertained (47%), ready to research the product (43%), and likely to share the product with friends and family (24%) NEW YORK, July 17, 2024...
Apr 22, 2024Nearly six out of 10 Americans (59%) purchased a new consumer packaged goods product recently that improves health and well-being, and 27% because it's good for the environment Forty-two percent...
Jan 23, 2024Over one-third of Gen Zers (34%) say they'll try a new beverage product if it's marketed as aligning with the sober curious lifestyle. Nearly half (45%) of Gen Z say social media is the most...
Jan 8, 2024NCSolutions' measurement services provide CPG advertisers insights into their TikTok campaigns, including the impact on incremental sales and optimal creative performance NEW YORK, Jan. 8, 2024...
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Sep 14, 2023
Enables joint customers to build leading solutions on Snowflake's Data Cloud to Improve Advertising Effectiveness for Consumer Packaged Goods Brands NEW YORK, Sept. 14, 2023 /PRNewswire/ --...
Aug 10, 2023Update to Groundbreaking 2017 Study Reveals Evolution of the Five Keys to Advertising Effectiveness: Creative, Brand, Targeting, Reach, Recency NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Brand...
May 4, 202358% of this younger generation doesn't like advertisements that interrupt content Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households 27% of Gen Z are loyal to...
Mar 22, 2023CPG Insights Stream Is Privacy Compliant, Machine Learning-Driven and Enables Brands to Realize Clean Room ROI Quickly NEW YORK, March 22, 2023 /PRNewswire/ -- NCSolutions (NCS), the leader in...
Nov 3, 202262% visit a convenience store at least once a week 91% of Gen Z says c-stores provide a good shopping experience 49% of Gen Z shoppers have used a delivery service for convenience store shopping...
Aug 18, 202266% of consumers are more mindful of spending on groceries 85% of Americans are concerned or very concerned about inflation 58% believe the cost of living will be more expensive in the coming year...
Jul 26, 2022NCSolutions (NCS), a leading company for improving advertising effectiveness, announced today that Linda Dupree, chief executive officer, NCSolutions, will be retiring later this year. Alan Miles,...
Jun 6, 2022Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision and early effectiveness reads NEW YORK, June 6, 2022
May 10, 2022New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency NCSolutions offers free licensing of its patent-pending...
Apr 26, 202279% of marketers surveyed have investigated or will investigate a clean room in the next year 71% are using incremental sales lift to measure advertising outcomes Close to three-quarters plan to...
Apr 4, 2022Mention milk and we immediately conjure up an image of a tall glass alongside a couple of gooey chocolate chip cookies. Mmmm. While we love to treat ourselves with deliciousness, we also love to...
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Feb 10, 2022
In advance of the Super Bowl this Sunday between the Los Angeles Rams and Cincinnati Bengals, NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer...
Dec 8, 2021- Americans find holiday advertising both enjoyable and useful: 31% say ads help them discover new products, 27% say they inspire them to cook moreOne in four (25%) Americans plan to do their holiday grocery shopping early, while 19% plan to increase shopping at different retailers. Holiday advertising will play a key role in inspiring 27%...
Nov 17, 2021Consumers plan to increase spending on groceries and cook more this ThanksgivingAlmost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused...
Oct 19, 2021Pinterest, NCSolutions Announce New Insights for Driving Return on Ad Spend and Incremental Sales Using Visual Discovery at Advertising Week New YorkVisual discovery – even when it's in the form of advertising – drives purchase decisions. Nearly half (49%) of Americans say product images influence their purchases of consumer packaged goods...
Sep 15, 2021Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) BrandsPodcasts are going mainstream and consumers who subscribe to six or more (which NCS calls "Power Subscribers") do more than simply listen to their favorite programs; they actively discover and buy...
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Jul 7, 2021Winning Campaign Leveraged Pandemic-Induced Grocery Shopping Trends, Including the Surge in Toilet Paper Spending, to Support Consumer Packaged Goods Industry
NCSolutions (www.ncsolutions.com), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, and Feintuch Communications...
Jun 21, 2021- 37% started using beauty/grooming products they discovered during the pandemicBeauty is back. Americans are returning to pre-pandemic beauty and grooming routines, with 39% of U.S. consumers saying they plan to spend more in the coming months on products that improve their...
May 12, 2021Households increased purchases of seafood by 29% compared to March, making it the top-growing barbecue category, while sales of outdoor essentials like suntan products rose 18%U.S. consumers purchased barbecue-related consumer packaged goods (CPG) items at a faster clip this past April than they did over the same period in 2019, according to new analysis from...