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Apr 20, 2021Outdoor products are a growing priority in March 2021, a sharp change from pandemic preparation one year earlier, and a departure from convenience buying in March 2019NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has completed analysis of three-years of shopper data for the months...
Mar 15, 2021- 14% increase in American household grocery spending since the start of the pandemicSince the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are...
Jan 20, 2021Nearly Half of Americans Have Tried New Brands or Shopped in New Categories Since the Start of the Pandemic According to a New NCS Consumer SurveyAs consumers hunkered down at home during most of last year, their spending on consumer packaged goods (CPG) grew an average of 19% in 2020 compared to 2019 according to the latest data from...
Dec 10, 2020Most Americans Plan To Celebrate The Upcoming Winter Holidays At Home, In Small Groups And VirtuallyNearly Half of Consumers Express Optimism Nation Will Be Healthier in 2021 According to NCSolutions Consumer SurveyAmericans plan to approach the upcoming winter holidays inclusive of Christmas, Hanukkah, Kwanzaa and New Year's Eve cautiously with health top of mind, as 79% say they plan to celebrate at home...
Nov 19, 2020Consumer Survey Data Uncovers Regional Differences in Thanksgiving CelebrationsConsumer packaged goods spending jumped 27% year-over-year in October, the largest year-over-year percentage increase since April and up a strong 9% over September 2020 according to data just...
Oct 29, 2020-83% of Americans indicate the Thanksgiving holiday is equally if not more important this year with at least 56% of those celebrating indicating they would do so at homeMost Americans (83%) view Thanksgiving 2020 as equally or more important than last year, and more than half (56%) say they'll celebrate at home, according to a new survey commissioned by...
Oct 21, 2020NCSolutions CPG Insights Tracker Shows Sustained Consumer Interest in Confections, Baked Goods and Baking Supplies, Led by 38% Higher Sales of Baking MixesSince the start of the pandemic, American consumers have indulged their sweet tooth. Household spending on confections, baked goods and baking supplies was 9% higher from February 24, the first...
Sep 15, 2020NCSolutions Consumer Packaged Goods Monthly Tracker Reveals Overall Sales 14% Higher in August and Up 24% During Home-Confined Buying PeriodAs cleaning, safety and wellness products continue to be a priority for American households, spending on this segment has increased 34% since COVID-related worries began at the end of February....
Sep 8, 2020NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from...
Jul 15, 2020Alcohol, Frozen Foods and Meat Categories Lead With Highest Gains During June and Through the Home-Confined Buying Shopping StageHousehold consumer packaged goods (CPG) spending overall was up 17% in June compared to June 2019, following an increase of 21% in May 2020 over the previous year. The findings are part of new...
Jun 18, 2020Baking Ingredients Continue Strong Growth; May Shoppers Stock Up on MeatHousehold consumer packaged goods (CPG) spending in May 2020 was up 21% compared to May 2019, but not quite as impressive as the year-over-year increase in April 2020 (+29%) or March (+36%). These...
May 15, 2020New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand LoyaltyThe unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their market share. Consumer...
May 13, 2020Hand sanitizer, baking supplies, drink mixers and frozen poultry categories show the most growth compared to a year agoAmerican household consumer packaged goods (CPG) spending declined 8% in April compared with March, a month characterized by a period of extreme buying as COVID-19 concerns took root in the U.S....
Apr 9, 2020NCSolutions Finds Shoppers Prioritize Veggies, Salty Snacks, and Cheese in their Grocery Baskets as Americans Evolve from a Pattern of Extreme Buying to Home-Confined BuyingNCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, today released new data showing average household grocery spend has...
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Mar 4, 2020
NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency...
Feb 13, 2020COO Will Lead Innovation Initiatives that Propel NCS Services from Strategy to Optimization for CPG AudiencesNCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has named Jeff Doherty to the newly created position of chief...