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Oct 23, 2024Collaboration will provide CPG brands access to a new set of analytical insights available in the Amazon Marketing Cloud for attribution and analytics NEW YORK, Oct. 23, 2024 /PRNewswire/ --...
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Aug 26, 2024
Chicago and New York, Aug. 26, 2024 -- Circana™, a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agreements to acquire NCSolutions (NCS),...
Jul 17, 2024When viewing influencer advertising, Americans feel entertained (47%), ready to research the product (43%), and likely to share the product with friends and family (24%) NEW YORK, July 17, 2024...
Apr 22, 2024Nearly six out of 10 Americans (59%) purchased a new consumer packaged goods product recently that improves health and well-being, and 27% because it's good for the environment Forty-two percent...
Jan 23, 2024Over one-third of Gen Zers (34%) say they'll try a new beverage product if it's marketed as aligning with the sober curious lifestyle. Nearly half (45%) of Gen Z say social media is the most...