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Apr 26, 202279% of marketers surveyed have investigated or will investigate a clean room in the next year 71% are using incremental sales lift to measure advertising outcomes Close to three-quarters plan to...
Apr 4, 2022Mention milk and we immediately conjure up an image of a tall glass alongside a couple of gooey chocolate chip cookies. Mmmm. While we love to treat ourselves with deliciousness, we also love to...
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Feb 10, 2022
In advance of the Super Bowl this Sunday between the Los Angeles Rams and Cincinnati Bengals, NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer...
Dec 8, 2021- Americans find holiday advertising both enjoyable and useful: 31% say ads help them discover new products, 27% say they inspire them to cook moreOne in four (25%) Americans plan to do their holiday grocery shopping early, while 19% plan to increase shopping at different retailers. Holiday advertising will play a key role in inspiring 27%...
Nov 17, 2021Consumers plan to increase spending on groceries and cook more this ThanksgivingAlmost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused...