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Oct 19, 2021Pinterest, NCSolutions Announce New Insights for Driving Return on Ad Spend and Incremental Sales Using Visual Discovery at Advertising Week New YorkVisual discovery – even when it's in the form of advertising – drives purchase decisions. Nearly half (49%) of Americans say product images influence their purchases of consumer packaged goods...
Sep 15, 2021Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) BrandsPodcasts are going mainstream and consumers who subscribe to six or more (which NCS calls "Power Subscribers") do more than simply listen to their favorite programs; they actively discover and buy...
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Jul 7, 2021Winning Campaign Leveraged Pandemic-Induced Grocery Shopping Trends, Including the Surge in Toilet Paper Spending, to Support Consumer Packaged Goods Industry
NCSolutions (www.ncsolutions.com), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, and Feintuch Communications...
Jun 21, 2021- 37% started using beauty/grooming products they discovered during the pandemicBeauty is back. Americans are returning to pre-pandemic beauty and grooming routines, with 39% of U.S. consumers saying they plan to spend more in the coming months on products that improve their...
May 12, 2021Households increased purchases of seafood by 29% compared to March, making it the top-growing barbecue category, while sales of outdoor essentials like suntan products rose 18%U.S. consumers purchased barbecue-related consumer packaged goods (CPG) items at a faster clip this past April than they did over the same period in 2019, according to new analysis from...