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Mar 16, 201782% of Americans trust prints ads, followed by TV ads (80%) and direct mail (76%); online pop-ups least trusted (25%)
MarketingSherpa asked 2,400 U.S. consumers, "In general which type of advertising channels do you trust more when you want to make a purchase decision? Please sort the options into 'Ads I trust'...
Mar 14, 201715% of Millennials and Gen Xers say smartphone apps "doesn't apply to me"; 42% of the Silent Generation say the sameMarketingSherpa asked 2,400 U.S. consumers, "How often to you disengage with marketing by doing the following?" Of the six possible answers for the 11 channels satisfied and unsatisfied consumers...
Mar 13, 2017International Startup Offers Weight Loss Market First Fitness Tracker that Automatically Tracks Users' Calorie Intake and Hydration Levels Non-InvasivelyHealbe™ (www.healbe.com), a global health and wellness wearable startup company that has developed an innovative fitness tracker for the weight loss market, has selected Feintuch Communications...
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Mar 9, 201743% of satisfied customers say a product or service is very reliable; 34% of unsatisfied customers say a product or service is fairly reliable
MarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Thinking about companies that you are generally satisfied with their products/services, how often do you...
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Mar 7, 2017
Leclanché SA (SIX: LECN), one of the world's leading energy storage solution companies, announced today that it has received certifications recognizing its LTO battery cell's compliance with...
Mar 7, 2017Data from research with 2,400 consumers reveals why consumers block digital advertisingMarketingSherpa asked 2,400 U.S. consumers, "Why do you block online ads? Select all that apply." "I dislike large ads that pop up over entire webpage" was the top response, chosen by 30% of...
- Mar 6, 2017
Klarna (www.klarna.com), one of the world's most innovative payments providers, has selected Feintuch Communications (www.feintuchcommunications.com) as its public relations agency of record for...
Mar 2, 2017Only 29% of customers watch TV ads of companies they are unsatisfied withMarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Thinking about companies that you are generally satisfied with their products/services, how often do you...
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Feb 28, 2017Leading Mattress E-Tailer GhostBed Partners with Payment Provider Klarna to Finance Better Sleep with Just a Few Clicks
NEW YORK and FORT LAUDERDALE, Fla., Feb. 28, 2017 – Klarna (www.klarna.com), one of the world’s most innovative payment providers, is partnering with GhostBed (www.ghostbed.com), a leading...
Feb 28, 2017Data from research with 2,400 consumers reveals what satisfied and unsatisfied customers think of companies' marketingMarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers were asked, "How much does [company name]'s...